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PNY adds value and commitment in Australia via new distribution partnership with Leader Computers

PNY are adding extra resources, value, commitment and presence in the Australian market having signed a new distribution agreement with Leader Computers, which now sees Leader representing all PNY VGA, SSD and DRAM products, their local RMA service, local marketing activities and pre and post sales support across the country. This new partnership will be a major boost for and add significant value to IT channel resellers, SMB, education and corporate resellers, e-tailers, national retailers, system integrators and managed service providers.

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PNY regional sales director (ANZ), Robert Wu, explained, “PNY was looking for a professional and capable component distributor in Australia to meet the needs of our rapid growth in Australia. Leader is one of the largest component distributors in Australia and thus, we can and will leverage its strengths in each sales channel. Leader are the perfect complement to PNY and our VGA, SSD and DRAM products in Australia.”
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As ever, PNY’s requirements for the new partnership were comprehensive. As well as the obvious search for revenue growth, they were looking for a company who would expand PNY’s reach through a major network of IT resellers and partners nationwide.
PNY offers latest NVDIA’s GTX and RTX series graphic cards.

Wu added, “Leader have dedicated local account managers with great product knowledge for their network of over 10,000 resellers. They also have nationwide distribution with large warehousing in five major capital cities and the fastest dropship in Australia.”

With the new partnership in full swing Leader are now not just responsible for PNY’s products, service, marketing and support, but as the sole distributor of PNY VGA, SSD and DRAM products in Australia it is also part of their remit to promote the PNY brand.


Leader Computers Product Director, Simon Yang, said, “We are incredibly excited for this new partnership with PNY whose strong heritage as a PC component manufacturer represents an amazing opportunity for our reseller channel to continue to diversify & enhance their product portfolio. Leader is one of the largest IT distributors in Australia covering all 5 major cities which include local sales, warranty, support & most importantly stock so we can deliver same day & deliver fast.”

“PNY is a natural fit for Leader as we are a broad based distributor focused on gaming, consumer, enterprise, corporate & more. PNY’s solutions cover all these verticals & more - And we aim to add value to this partnership through our pre-sales support, white label marketing, local sales & local RA to help our channel partners to go to market with PNY with confidence & trust with Leader supporting them”


For more on PNY graphics cards, solid state drives and DRAM go to:

Graphics Cards

Solid State Drives

PC Memory (DRAM)


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